Over the years, I have learned that a company’s success depends largely on the ability to preserve client rapport. Whether I am reaching clients through marketing strategies, quality assurance, or customer service, I have found the key to success is to connect with them on an emotional level.
“You can’t outsource relationship building.” — Scott Stratten
Learning how clients interact with a business is the most crucial step to success and will help decipher how to further develop the relationship. I have learned when clients feel heard and appreciated, they are more likely to refer their peers to my business. Take time to nurture these professional relationships daily and see big results!
Below are 3 effective strategies to deepen client connections in any organization:
Talk Yourself Up
As business owners, we often have a hard time being the star of our own show. The truth is, the owner is typically the focus of the brand. Don’t be afraid to open up when putting a marketing persona together. This type of honest approach builds brand trust and connection.
Tailor the Client's Experience
I also go above and beyond to show my clients that they are not just a number. Transactional types of relationships seem to lead to apathetic client bases, no matter the industry business is being conducted. Providing a personal connection tends to build trust faster and keep clients engaged.
I incorporate this type of client experience in a few ways. I’ll start by asking clients questions, which can be instrumental in facilitating purchasing decisions. By understanding what they are looking for, I can offer them more defined home styles and services.
I will also do my best to express authenticity to each individual by zeroing in on what type of client they are. Are they heavily active on social media? Do they ask a lot of questions through email? Are they new clients or returning? I can target specific audiences with new homes and services that feel relevant and authentic just by collecting this information. Tailoring each experience in this way makes clients feel appreciated and helps motivate them to buy more quickly.
Follow Up
I always reach out to my clients once they have purchased a home with me to ensure they are satisfied with their choice. Sometimes the house comes with unforeseen flaws and challenges arise. Although I cannot go over and help with the handyman work, I can certainly have a trusted technician on hand for referral. Following up with your clients makes them feel connected to you through the entire process and restores faith that they can rely on you for any future home purchases.
Loyal clients don’t just appear out of thin air, they are created.
Overall, I have found that client connection is imperative regardless of the type of business being run. Everyone needs clients to make money, and they need money to keep a business running. Getting your personal brand out there with interesting, emotionally charged content, will empower others to connect. Try breaking normative patterns by offering clients a customized experience to build brand advocates and watch them do the marketing for you.
How is your business going above and beyond to connect with clients?
